High Quality Photos Make Your Small Business Branding Stronger

Small businesses can often experience branding challenges. This is why high quality photos make your small business branding stronger.

High-quality photography is a game changer here, as it influences your audience to trust you at the first impression. Nothing is more powerful than a first impression, which comes with professional quality photography.

According to Forbes, a first impression takes only seven seconds. The interesting part is, that they decide whether they would trust your brand or not within 100 milliseconds, or one-tenth of a second, which is called the snap judgment.

Small business owners and marketers must engage this very little moment with high-quality photography to capture the audience's attention to ensure their small business brand makes a great first impression.

What is Brand Photography?

The brand is an intangible asset. It is how an audience perceives your product or company. In other words, brand is a feeling aroused by your offerings to your audience.

So, brand photography is a medium for expressing your identity as a small business. It captures your potential customer's attention with that feeling.

Professional brand photography helps you consistently build your brand character, making your small business brand stand out throughout the industry. A brand photography statistics shows that higher-quality product photos bring 94% higher conversions than lower-quality photos.

5 Ways High-Quality Photography Elevates Small Business Branding

Good communication depends on the clarity of your message. When you communicate through photography for your business, ensure that it takes less effort to understand the concept. Quality photos with a professional touch and great editing will enhance your business performance in various ways, such as:

Establishing Professionalism

The presentation through online or offline campaigns is an essential part of your small business. When you don’t care about the quality of your product photos, it gives your audience a message. It’s like, you are trying to cut corners of your work. Simply, it decreases the possibility for them to trust your business on their first impression.

On the other hand, a set of professional photos proves that you care about the quality of your product. Thus, when purchasing, your business will have earned their trust.

Communicating Brand Identity

As said earlier, a professional touch in your photos will improve your branding strategy. The brand is the way how your audience feels about your small business. Maintain consistency with professional photos in all of your marketing platforms. As such, you'll enhance the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) of your small business branding.

The more clarity and consistency you have with the photos you display, the more you can communicate with your brand identity. Professional photo editing services can help you meet consistency, aligning all the platforms in tune.

Creating Emotional Connection

Let’s say, you are visiting an e-commerce site with lower-quality, blurred, and unsharpened product displays. What might you feel?

First, you likely won't feel confidence purchasing from the site. Your primary question will be: Is this a quality product? Or, can I trust the authority?

However, a clear photo creates a strong appeal and emotional connection. It help you understand the quality of that product.

Read why capturing emotions are the key to better photos.

Standing Out in a Crowded Market

Small businesses have many competitors with lower budgets. This makes it difficult to be outstanding in your industry. In many cases, small business owners may not understand where to invest marketing dollars.

As mentioned before, the moment of the snap judgment is the magical time to change the game.

A good set of photos with a professional touch and great editing can put your customers' mind at ease immediately. Therefore, even with a small marketing budget, professional photography services are worth it.

Driving Engagement and Sales

The importance of brand photography is beyond description for small businesses, as it drives engagements and trust in your small business branding.

Clear photos of your offering makes for stronger appeals. Too, they inspire  feelings of urgency and desire. Thus, they increases the probability of increasing sales for your small business.

Practical Tips for Small Businesses

Most of the time, small businesses have tight budgets with the challenges of competing with strong competitors. Engagement is the key factor here.

WDO Photography offers various services, especially small business photography services, that are worth mentioning here. But, you can do it on your own if you consider yourself a good photographer. In addition, you might opt to take a photography class to improve your skills.

Read about the secrets to successful commercial photography.

DIY vs. Professional Photography Consideration

Though the DIY (Do It Yourself) service might save you some penny, it has the risk of lacking professionalism in your work. Hiring professionals will save you energy and time, ensuring that touch of expertise in your presentation.

DIY has the flexibility in scheduling the task, whereas booking professionals require this maintenance. With DIY, you can instantly take a photo whenever and wherever you get an opportunity.

Photo Editing with a Professional Touch

Let’s say, you consider yourself a good photographer, or you want to spread out your marketing budget in photography. As such, you've decided to shoot photos on your own.

In that case, you will still want a professional touch in your e-commerce photo editing. If you are a good photo editor, then keep up the good work. However, it's never a bad idea to have a great editor look over your photos for you.

In fact, sometimes your product photos, even if shot by a professional, might not meet your expectations. Therefore, e-commerce photo editing is a great solution here for your small business branding

Wrap-Up

Humans usually trust something within one-tenth of a second, even without realizing it. Realize the power of first impressions. Then consider how professional photography will improve your small business branding.

Your business success lies in high-quality photography. It makes you authoritative and gets your audience's trust, resulting in higher conversions.

This post was written by guest author Sam Baily writing for WDO Photography.

Professional event and portrait photographer Don Orkoskey's WDO Photography offers photography classes in Pittsburgh in partnership with a number of amazing organizations. Additionally, Don offers group photography classes and individual photography lessons on his own for both adults and children and leads free nature photography meetups each month. Don also shares a monthly newsletter full of great information and maintains a list of free photography resources to help you learn photography.