The Power of Combining Photography and Video in Modern Marketing

Combining Photography and Video

>One of the biggest tools in visual communication is photography.

They don't say "A picture is worth a thousand words" for nothing. It grabs the viewer's attention. Too, the longer the gaze lasts, the better for you.

>Businesses take advantage of this. After all it's how to position the brand. Plus, it show professionalism. Additionally, it spreads the message and incentivizes customers. Ultimately, leading to product purchases. Visuals grab attention. Photography encourages consumers to consume. Further, video takes this to the next level.

Marketing With Video

Adding video upgrades this already solid strategy. Today, creating images and videos is easier than ever. As a result, combining the power of photography and video gives businesses an advantage.

Now, does that mean that photography has become obsolete? Absolutely not.

Instead, this means creating images is now more accessible. So, even those who aren't as skilled can use modern tools. Sure, you might not get top-tier production as you would from a professional, highly-skilled photographer, but you'll get surprisingly close.

Why Images Are Necessary

Today short videos and reels dominate. However, photography still serves a similar, but (ultimately different) purpose:

• Brand identity – Headshots, product photography, and event photography creates a familiar look and feel that reinforces a brand's identity.
• Emotional connection – An image of a family, an executive team, or a landscape setting generates an immediate emotional reaction from the consumer.
• Professional credibility – Businesses with professional photos have credibility in proposals, websites, and social media.
• Avoids Short Attention Spans – unlike having to fight for the viewer's prolonged attention (even with short-form videos), pictures tell the whole story immediately. So, there's no need to watch for a specific time to get the message. The message is clear the first moment they see it.

The Power of Photography

Photography has lasting power. It takes a moment and freezes it. But marketing isn't about one medium anymore.

Now, audiences consume content in different ways. This is where video intervenes and gives support to the picture. Both photography and video are important to marketing.

Where Explainer Videos Fit In

Photos convey emotion. However, videos introduce explanation and depth.

Most businesses quickly realize that great photography is critical. The next step is naturally making short videos. These videos explain what businesses do or how their products function. This is especially helpful for startups and service-oriented businesses.

You need a lot of capital to hire a full-pledged production team. And most startups don't have the money for that. After all, there are other expenses that have a higher priority.

But because there are various tools that can help startups create production-level videos, such as AI explainer video generator software or text-to-video tools, the whole marketing landscape has improved. As a result, businesses that leverage these powerful tools are fighting for the consumer's attention. Meanwhile those that ignore are left behind.

Merging Both Formats (Photo & Video)

Merging professional photography and video is a very powerful strategy. 

Why?

• Broader reach – Photographs work well on print media, websites, profiles; videos do well on social media and investor presentations.
• Improved engagement – Matching images with animations increases dwell times.
• Trust/transparency – Photography provides a polished brand appearance; video helps explain operations/products in detail.

This combination serves best for campaigns that need trust and simplicity, like professional services, education, or tech demos.

Practical Ways to Use Photography and Video Together

Startups, small companies, and established brands alike all benefit from offering campaigns that use both formats. 

Some of the following strategies apply in practice:

• Website storytelling – Place professional headshots and event pictures on services or team pages, and then place a brief video explaining your company's mission.
• Event marketing – Capture the energy of a live event and then combine it with a recap video that takes the audience through the highlights.
• Social media campaigns – Post high-quality snaps that capture the attention first, then drive followers into the brand message with an explainer video.

How Photographers and Businesses Work Together

Professional photographers who specialize in telling stories are experienced and skilled. They use their products (e.g., portraits, event shoots, commercial shoots, etc.) to show pinpoint, precise emotion and clarity. 

Businesses that combine this expertise with video tools bring the value of professional photography to new heights. 

Photographers collaborate with business marketing teams through:

• Having a library of branded images that can be used in video explainers.
• Coordinating campaigns when the photos and videos are released simultaneously.
• Advising on lighting and composition in a manner that visual styles are consistent across media.

This synergy ensures that the message is not fragmented. Instead, the two formats complement each other.

Why the Mix Inspires Confidence

Marketing exists primary to grab the consumer's attention. And sure, there's more to it. For example, building confidence in a product or service, or building brand recognition. Too, marketing guides consumers to consume. 

But the core is attention. And photography helps with that. Once the attention is grabbed, video keeps the attention.

When combined, imagery and video create a complete narrative: one that touches the consumer both on an emotional and a rational/logical level.

This is why businesses are (and should) match corporate images with explainer videos. As a result businesses, the brands, creates credibility. Plus, it helps their audience know exactly what they do and why they do it.

Conclusion

Photography was, is, and will remain a strong tool for any marketing strategy. 

Accompanied by video, it doesn't become different, only stronger. And all the tools that are available to use today enable more people to utilize photography in building their businesses and shaping their brands.